Our client “Papa Bear” believes ice-cream and frozen yogurt are a treat to be enjoyed by people of all ages. For this reason the brief specified the need for a design which catered for all ages of the community. It was important the interior was friendly and fun yet not too childish.
Working closely with branding agent Alan Jackson, Terry have designed and fitted Yoggieberrie, an exciting new frozen yogurt and ice cream store concept in Belfast. The interior is intentionally playful with oversized bear graphics characterizing the pippy oak seating booths. A forest of LED bulbs guide the way to the self serve frozen yogurt wall and toppings stand whilst creating visual excitement from the outside. The use of pastel reds, blues and white reclaimed timber evokes childhood memories of summers by the seaside. The exterior facade is clad in reclaimed timber pronouncing the shop to the street below with an oversized bear providing a beacon to ice-cream and froyo lovers alike.